The platform allows cinema networks to digitize, optimize and enhance the processes of buying and selling advertising.

We connect cinema advertising spaces to digital and programmatic advertising markets. We bring the platform economy to the cinema. We democratize the purchase of advertising in the cinema. Through Lumière, small, medium and large advertisers can expose their ads on the screens of the main cinema networks.

Through Lumière, cinema networks from all over the world find buyers for those spaces that they cannot sell in a traditional way.

Cinema enters the platform economy and expands its advertising assets seeking to compete for the digital budget of small and large, local, regional, global, digital and programmatic advertisers.