Alejandro Ramirez Magaña is CEO of Cinépolis, the Mexican exhibition giant that operates 6,777 screens worldwide across 19 countries including Mexico, Brazil, Argentina, Spain, the
En un mundo ajetreado y saturado de información, todos estamos expuestos a mucha más publicidad de la que podemos asimilar. De hecho, aunque nos bombardean
Programmatic Cinema, The Big Screen Revolution Desde el comienzo de las películas, la publicidad ha sido parte de la experiencia de ir al cine y
Cinema is back and a unique driver of attention, delegates at Digital Cinema Media’s 2022 Upfronts heard today.
Cinema advertising is poised to return to 90% of its 2019 levels this year as 16-34-year-olds return to the big screen in droves.
